Chief Growth Officer

Three Notch'd Brewing Company

Charlottesville, VA, USA

Full time

Oct 19

This job is no longer accepting applications.

Three Notch’d Brewing Company, founded in 2013, is Virginia’s most prominent independent craft brewery with locations in 5 cities and statewide distribution. The company is diversifying its beverage portfolio with goals to become a regionally relevant brand in the mid-Atlantic. We are seeking an ambitious thought leader to prioritize the Company’s Sales, Product Development, and Marketing efforts.

Job Title: Chief Growth Officer

Compensation Type: Salaried Exempt

Direct Report: Chief Executive Officer

Job Summary: The Chief Growth Officer will lead revenue generation and product strategy for Three Notch’d Brewing Company. This role will have direct oversight over marketing functions while supporting the efforts of the organization to expand the development of new products, retail sales and digital engagement to drive revenue growth and profitability. 

Essential Tasks and Responsibilities: 

•    Collaborate with leadership and implement a working scheme to generate revenue growth while driving accountability from all departments to achieve revenue goals

•    Develop brand portfolio architecture, vision and growth strategy, business models & cases for product development & line extensions, product optimization, and business implications from consumer insights, responsible for P&L for all brands

•    Grow market share through revenue growth in products, customers, and market segments with accountability for overall revenue generation.

•    Develop, organize, and manage a team of direct reports and department leaders to achieve goals set forth from leadership.

•    Guide operating teams on consumer strategies and initiate strategic planning to grow market share and revenue generation in new and existing markets.

•    Oversight of marketing functions including brand and creative strategy, new product development, public relations, consumer promotions, advertising, graphic design, packaging, point of sale, social media, E-commerce strategy, and consumer research and trends.

•    Monitor competitive activity, assess consumer trends, and otherwise follow the marketplace to identify opportunities to grow and develop the brands or take corrective action. Stay current on all consumer and company business trends and conduct regular market & consumer research reports and recommendations to executive & departmental leadership. 

•    Develop and execute an effective, advertising, promotional, and unified social media strategy across all locations and create memorable, engaging content that resonates with our fans and grows our audience

•    Direct Creative Design Manager and packaging vendor to design on-brand artwork and oversee it through to production stage and delivery for all beverage packaging (bottle labels, can designs, carriers, etc.)

•    Serve as a collaborative leader for retail establishments developing revenue growth strategies, sharing insights and analytics to track performance and pivoting when necessary.

•    Report business status and appropriate analysis to the CEO through Scorecards, Forward forecast/expectations, Issues/opportunities/solutions and Competitive Activity.

•    Perform other duties as directed.

Supervisory Responsibilities: This position does have supervisory responsibilities. 

Required Qualifications:

•    5+ years in growth strategy, brand development, or a marketing leadership role

•    Bachelor’s degree.

•    Provide structure and leadership to a growing organization in a manner that captures the entrepreneurial spirit of the organization while building cross-departmental buy-in and balancing process and execution oriented for future growth.

•    Proven track record of effective execution in strategy, product launch, sales and/or marketing responsibilities.

•    Proven track record of business development, planning, project organization and execution in view of aggressive timelines by leading a cross-functional team.

•    Experience managing a comprehensive product portfolio at varying stages of their life cycle.

•    Strong digital marketing experience.

Desired Qualifications:

•    P&L responsibility with cross-departmental experience.

•    Demonstrated knowledge of discounted cashflow analysis and business case justification.

•    Strategy consulting with expertise in CPGs.

•    Industry experience in food and beverage innovation and product line launch.

Work Environment:

•    Office

Equipment Used: 

•    Computer

•    Copier

•    Printer

•    Telephone

•    Camera

Travel Requirements:

Some Travel Required (<30%)

Physical Demands:

While performing the duties of this job, the employee is regularly required to talk or hear. This individual will be sitting for prolonged periods of time on a computer. This employee must be able to lift up to 30 pounds at a time. And be able to distinguish colors and shapes to design and oversee graphics.

Three Notch’d Brewing Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

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