Social Media Coordinator

Boundary Bay Brewing Co.

Bellingham, WA, USA

Full time

Aug 5

The Social Media Coordinator works with a team to plan, produce and edit our company’s Social Media strategy in order to increase brand awareness, improve marketing efforts and increase sales. 

Essential Duties and Responsibilities:

Social Media & Marketing: 

  • Posting to Facebook 1-2x a day, Instagram 1x a day and Twitter1-3x a day // Scheduling out posts for the weekend. 
  • Creating story content for Instagram and Facebook. 
  • Liking and commenting on other breweries and business accounts to continue industry engagement. 
  • Following hashtags and liking other accounts' photos on Instagram. 
  • Create Facebook events to make sure they all have a consistent flow and accepting co-host requests.
  • Work with Multimedia Specialist in creating and/or providing content for paid ads. 
  • Work with Events Manager and Marketing Team regarding event promotion and event posts on media platforms.

Content Creation:

  • Writing 2-4 blogs a month for the website. 
  • Developing and enhancing the content pillars of the brand with the Multimedia Specialist.
  • Organizing and executing photo and video shoots with the Videographer. 
  • Assisting the Graphic Designer in brainstorming and providing content for visual marketing assets. 
  • Working with the Distribution Manager to plan beer releases and beer marketing. 
  • Working with all departments to plan product and event shoots on a regular basis. 

Marketing Analytics, SEO and Customer Support:

  • Monitoring Google My Business, Yelp and Trip Advisor reviews weekly and assisting in customer recovery. 
  • Checking social media messages, responding to comments, shares, tags and check-ins. 
  • Checking basic analytics on Facebook and Instagram weekly. Sharing weekly analytics reports with the Multimedia Specialist. 

Strategic Thinking:

  • Implementing events and marketing strategies that get people to show up, to tell their friends, and to want to return to the event and/or the brewery. 
  • Continuing awareness of other craft breweries and local events; understand current trends and success stories, while honoring Boundary Bay tradition and history in order to stay relevant in the competitive market. 

Communication and Leadership:

  • Communicating information on all giveaways, events, policy updates and changes shared on social media with the Front of House and Dispatch departments. 
  • Supporting the administrative team in messaging and internal marketing efforts. 

Other tasks as needed including: 

  • Attending weekly meetings as assigned. 
  • Assisting with decorations for the restaurant and merch window as needed. 
  • Joining all other co-workers in jumping in to help when urgent needs arise (i.e. dispatch, host, etc.).

Required Skills and Abilities:

  • Excellent verbal and written communication skills
  • Excellent interpersonal skills
  • Excellent organizational skills and attention to detail
  • Excellent time management skills with a proven ability to meet deadlines
  • Strong analytical and problem-solving skills
  • Ability to adapt to marketing needs
  • Thorough knowledge of social media trends and engagement
  • Proficient with Adobe Suite (Lightroom, Photoshop, Premiere Pro preferred)

Sounds like a good fit? Apply now!

Email with:

  • Subject Line: “Social Media Coordinator Application”
  • Cover Letter
  • Resume

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