Field Marketing Manager

Two Roads Brewing Company

Stratford, CT, USA

Full time

$45-55k (annually)

Aug 29

Two Roads Brewing is looking for a dedicated Field Marketing Manager to oversee the execution of field marketing programs in the Northeast with a primary emphasis on Connecticut. The FMM will seek out field marketing opportunities and then manage the execution of each. This position works cross functionally with marketing, local sales teams, retailers and distributors to ensure that events are executed flawlessly. The FMM will also provide data-based post-activity reports to management. This position reports to the Brand Manager.

Job Duties & Responsibilities

  • Connect our portfolio of brands to the right venues and consumers to build authenticity, credibility, and loyalty.
  • Assist in the planning & execution of samplings at sponsored events, on & off premise accounts, festivals, etc. to build brand awareness and gain consumer trial. · Leverage brand assets such as branded promotional vehicles to drive brand activation at key events across the marketplace.
  • Report bi-weekly to marketing & sales teams on insights of local market, wins/losses and opportunities to further grow brands in the local market.
  • Create ways to drive awareness of Two Roads brands that drive buzz and influence.
  • Assist in the activation of Two Roads’ on-campus events and festivals.
  • Direct oversight of TRB BrewCrew members
  • Other duties as assigned.

Qualifications

  • Must be 21 years of age or older
  • Bachelor’s degree in Marketing, Communications, or Business Administration preferred
  • Extensive travel in the market with occasional overnights (up to 25%)
  • Willingness to work nights and weekends
  • Valid driver’s license with a clean driving record
  • Ability to lift up to 25lbs for event setup/breakdown
  • Willingness to learn to drive the TRB fleet
  • Field marketing or events experience is a plus

Skills, Abilities, and Personal Characteristics

  • Craft beer enthusiast
  • Strong sense of urgency and commitment to achieving results
  • Self-driven, organized and willing to wear a lot of hats
  • Strong communication skills and ability to conduct activities with large groups of people
  • Ability and willingness to accept feedback and grow from it
  • Organized and task-oriented approach to administrative work
  • Creative approach to events and consumer facing events

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