Multimedia Specialist

Great Lakes Brewing Company

Cleveland, OH, USA

Full time

Mar 10

Essential Functions and Duties

  • Produce and curate creative, innovative, and engaging multimedia content across a variety of emerging technology platforms to expand reach, cultivate 1st party data, elevate awareness, personalize loyalty, market innovation, and generate revenue.
  • Own, execute, and lead strategy for all company social media sites including Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.
  • Ensure brand integrity, accuracy, consistency, and alignment with brand guidelines on all internal and external platforms while supporting the growth of iconic and enduring brands in-market
  • Strategically plan, manage, and execute editorial content calendars including content brainstorming, creation, collaboration, timing, scheduling, monitoring, and reporting
  • Manage communities within GLBCs owned channels, responding to user-generated comments and feedback to create a positive brand experience and strong engagement, in alignment with GLBCs brand voice and personality
  • Ensure exceptional, timely, and responsive customer service across all internal and external platforms
  • Inform and synergize commercial marketing campaigns across multimedia platforms and at retail to strengthen awareness, recall, trial, repeat business, and brand halo effects
  • Inform and evolve user experience marketing tools that align with industry, behavioral, and commercial trends to engage, excite, and broaden audience and consumer base
  • Drive strategy, align, and support tailored media, influencer marketing, and public relation efforts through:
  • Paid media
  • Earned media
  • Owned media
  • Community management
  • Press releases and announcements
  • Media database and marketing communications calendars
  • Managing and fulfilling media engagements, interviews, and photo and video shoots
  • Conducting product sample outreach, fulfillment, and media kit distribution
  • Communicating larger marketing efforts internally/across departments
  • Establish metrics, provide regular content/channel performance reports and analytics, and apply KPI learnings to drive multimedia investment decisions. Evaluate ROI and lead strategy.
  • Independently manage and organize priorities, workflow, and deadlines while delivering finished work on-brand, error-free, and on-time
  • Collaborate with Marketing Team to drive internal communication opportunities through creative and informative in-reach, in-vertising, and emerging technologies
  • Serve as a GLBC spokesperson and reliable brand representative for media, public relations, and partners
  • Stay up-to-date on social media learning, trends and demographics, both within and outside of segment
  • Provide administrative support to Marketing Team as needed
  • Other duties and projects as assigned


Bachelors degree in marketing, public relations, English, communications, or social media community management field required, or equivalent experience

Work Experience

Minimum of 3+ years professional experience in related field preferred

Required Qualifications

  • Solid written communication skills, particularly grammar, copywriting, and proofreading
  • Strong verbal and interpersonal skills with ability to give and accept honest and direct feedback
  • A creative and original thinker who can apply knowledge across a range of systems
  • Proven media and public relations/public speaking experience
  • Must be computer savvy and proficient with Microsoft Office programs and solid knowledge of marketing concepts and tools
  • Ability to organize, prioritize, and work under pressure in fast-paced environment
  • Ability to learn and create new systems and procedures
  • Ability to manage multiple tasks and deadlines with minimal supervision
  • Must be organized and detail-oriented
  • Experience with Adobe PhotoShop and photo editing skills
  • Experience with Adobe Premiere, in-app video editing, and audio recording/editing
  • Must display a positive and professional manner at all times
  • Must have reliable transportation and valid Drivers License with a driving record considered acceptable based on companys insurance matrix
  • Willingness to work flexible and extended hours as needed (including evenings and weekends)
  • Must be able to lift at least 25 lbs.

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