Brand Director

Description

With our roots beginning in the heart of Eastern Market, EMBC is a group of community-focused craft beer and food companies. Our family of brands include: Eastern Market Brewing Co, Ferndale Project, Lincoln Tap, ASHE Coffee, and Dooped Donuts. In the coming months, we will launch the first-ever Michigan pizza and beer delivery business! Our team is made up of remarkable forward-thinking individuals who love crafting new ways of doing things while collaborating with one another.

Job Summary:

The Brand Director is responsible for developing and amplifying the voice and visual branding of Eastern Market Brewing Co & its family of brands (Ferndale Project, Dooped Donuts, ASHE Coffee). As one of the fastest-growing food and beverage-based businesses in Michigan, this position must think outside of the box while considering both traditional and non-traditional marketing channels.

The Brand Director reports directly to the VP of Sales & Marketing and leads the design, marketing, and branding initiatives for our company. This position manages a passionate team of creative staff and works collaboratively with the entire business, including production and customer experience.

A design background is required with experience in the full Adobe suite of products and services. Ideal candidates also have led marketing teams, integrating product design with branding strategy. The duties include, but are not limited to, strategy, product design such as packaging and labels, print materials, website content, social media, copywriting, advertising, and paid digital marketing. 

Performance Expectations

Brand Strategy and Execution

• Develop brand strategies to support the launch of new food and beverage products
• Lead the design of, and help execute, a broad range of print and digital media including, but not limited to ads, point of sale material (POS), packaging, social media, and website content.
• Work collaboratively with leadership to set timelines/deliverables for new launches.
• Stay up to date with the food and beverage industry, as well as overall marketing and social media trends; disseminate this information to leadership and direct reports.

Creative and Marketing Leadership

• Manage the social media and design team members to direct digital art and print based on the strategy set by the VP of Sales and Marketing and the leadership team.
• Review and approve final proofs of all digital and printed art and copy materials
• Support the development of high-quality content at events and use on the website.
• Exemplify the quality, enthusiasm, and professionalism associated with Eastern Marketing Brewing Co.’s standards through work ethic and strong performance.

Requirements

Required Skills/Abilities:

• Extensive experience in design including Adobe Creative Suite.
• Self-motivated with the ability to work independently and collaboratively lead a team.
• Knowledge of current principles and practices of marketing, branding, and product design.
• Consistently communicate clearly with employees and consumers with attention to detail.
• Proficient in Microsoft Office Suite, Google Mail (and related programs), Google Analytics, Facebook Business Manager, Social Networks, Email Marketing, and WordPress.